Street Hop Magazine

"Underground Hip-Hop Blog"

Mr. Lif To Release New Album “I Heard It Today” Track-By-Track

Mr. Lif has returned from the shadows to drop science. Political science, that is. In light of the upcoming U.S. presidential election, Lif is using his new album, I Heard It Today, “to create awareness on current political issues and agendas for Americans and the global community,” according to a press release.

To allow himself the flexibility to address issues as they present themselve, Mr. Lif has a non-traditional plan for the release of I Heard It Today, which is the follow-up to 2006’s Mo’ Mega. Starting with the release of “I Heard It Today” on September 9, Lif will write, record, produce, and digitally release one or two new songs every three weeks (September 23 and October 14) until Election Day (November 4). Afterward, he’ll release one more single reacting to the election.

Lif will then compile these singles, along with additional unreleased tracks, for the full album, which will be released via his new label, Bloodbot Tactical Enterprises, on Inauguration Day (January 20). Production on various tracks will come from Edan, J Zone, Illmind, and others.

August 21, 2008 - Posted by | News | , , , ,

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